SKIMS SOCIAL STRATEGYFor this project, I selected a brand of my choice and analyzed their current social media. I chose Skims due to its strong and engaging digital strategy, and wanted to dive in to what could make it even stronger. I then had to develop two objectives for their social media strategy, and create content tailored to those objectives.
Post 1: Men’s Launch
Objective: Expand to more than typical female audience (post on NFL Sunday)
Caption
@skims: We can’t guarantee your team will win, but we can guarantee prime comfort on the couch in your new SKIMS Sleepover set. Link in bio.
Post 2: Swipe Set
Objective: bring a casual vibe to the platform to make it feel more personal and relatable
Caption
@skims: Your newest sleepover staple has arrived. Shop SKIMS Sleepover and prepare for the most comfy night in yet. Link in bio.