CJ 374 - Dr. Won Jang, Fall 2024

In this course, I teamed up with classmates to form the Borderline Agency. As an agency, we created a campaign to increase awareness, readership, and online engagement for our campus newspaper, The Spectator.

This was a semester-long, multiple phase project where we met with our client to identify their needs and wants, problems, and target audiences. We as a team conducted research through surveys and in-depth interviews. Lastly, we designed an advertising strategy using paid medias, owned medias, and physical advertising.

Shown on this page is a selection of slides from our final presentation.